The Science

7spell is scientifically designed, and utilizes principles based on decades of research in learning, retention, and psychology. Here is a summary of the theory and research behind 7spell's effectiveness.

Craik, F., and Tulving, E. "Depth of processing and the retention of words in episodic memory." Journal of Experimental Psychology: General, Vol 104(3) (1975): 268-294. Print and PDF.

In this seminal study performed at the University of Toronto, Canada, the authors performed a series of tests in which they gave the study participants a sequence of words to learn, with information related to each word as it appeared in order. They discovered that when the information provided stimulated the participant's brain to process the word on a more involved level (referred to as "deep encoding" or "degree of elaboration" in the study), that word was more effectively learned and remembered. With 7spell, the user is given a wide range of additional information about each spelling word, including the word's definition - one of the key factors in enhanced memory, according to this study - as well as usage examples, synonyms, and antonyms.

Garcia, S.M., Tor, A., and Schiff, T.M. "The Psychology of Competition: A Social Comparison Perspective." Perspectives on Psychological Science, November 2013, 8(6):634-650. Print and web.

Each person is influenced by a unique set of factors related to their own status and progress towards goals, but is also affected to a greater or lesser degree by the achievements and perceived standards of the people around them. This analysis of past and current studies looks at the way people view and are motivated by individual goals as well as societal achievement (competition). The authors conclude that effective use of motivational strategies must take both into account. This is something that 7spell accomplishes by providing each user with the ability to set personal goals, earn reward points, and view their own progress tracking reports, and also to publish all of those results on public social media platforms.

Kivetz, R., Urminsky, O., and Zheng, Y. "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention." Journal of Marketing Research, February 2006, 43(1):39-58. Web.

In a study focusing on the influence of reward-scheme programs on behavior, the authors found that when people see visible progress towards their goals they are more likely to increase the activity required to reach those goals. The study also confirms that most people are also motivated by receiving rewards for completing specific activities, even if those rewards are not immediately transferable to actual material or monetary benefits. Status points, rewards, and real-time progress tracking are all methods used in 7spell to encourage frequent spelling practice by awarding points for the completion of exercises and activities. Because the user can access their progress charts at any time, they will always be able to see how close they are to achieving their personal spelling goals.

Buton, M., Winterbauer, N., and Todd, T. "Relapse processes after the extinction of instrumental learning: Renewal, resurgence, and reacquisition." Behavioural Processes, May 2012, 90(1): 130–141. Print and web.

Instrumental learning, also called "operant conditioning," is a method by which behaviors are learned in connection with a stimulus, a reward, or both. In this research done at the University of Vermont, the authors studied the ways in which the information connected to a specific behavior is retained when the stimulus is removed, and how subsequent repetition or reward reinforces information recall and a resumption of previously learned behaviors. They conclude that there are two primary methods of reinforcing active memory and behavior: by creating a different way to test the subject's memory, and by providing the opportunity for intensive focused repetition of that stimulus-behavior response. These two methods are widely used in the 7spell activities and games to create the link between instruction and memory that is so crucial in effective spelling learning on the student's part.

Xue, G., Mei, L., Chen, C., Lu, Z-L., Poldrack, R., Dong, Q. "Spaced Learning Enhances Subsequent Recognition Memory by Reducing Neural Repetition Suppression." Journal of Cognitive Neuroscience 2011;23(7):1624-1633. Print and web. http://doi:10.1162/jocn.2010.21532

In this study comparing long-term and short-term memory, the study authors tested the neural activity of participants as they memorized a set of images. Half of the study participants used massed learning techniques, in which each new image was presented multiple times in a row; the other half were given the images in a spaced repetition mode, where the images were shown in alternating order. Although each participant saw each image the same number of times, the people in the spaced-repetition exercise were able to accurately remember more images, and for a longer period of time. Repetition is a key technique in learning spelling, and 7spell incorporates spaced repetition in two ways. First, the system uses randomized selection of spelling words from the user's current list to populate the activities and exercises, ensuring an interval between word reviews. Second, the system's Word Discover feature provides pop-up instant review of the words on that list, again in random order. By providing users with multiple opportunities throughout the day to read and review their words, 7spell provides all of the benefits of the spaced repetition methodology in its spelling instruction.

Blocki, J., Cranor, L., Datta, A., and Komanduri, S. "Spaced Repetition and Mnemonics Enable Recall of Multiple Strong Passwords." Cornell University Library, January 3, 2015. PDF.

Spaced repetition is a memory training tool that relies on frequent and consistent review of information; mnemonics is a memory technique that involves multiple ways of looking at that information, such as the incorporation of images or story lines. Researchers at Carnegie Mellon University focused on the combination of spaced repetition and mnemonics in evaluating how best to train people to remember specific pieces of information: computer passwords. They found that by combining the two methodologies, the results in both ease of learning and retention were increased. 7spell uses each method separately and together to help users learn and remember new spelling words by using the same words in multiple exercises, presenting spelling words in a variety of formats, and encouraging users to add information related to each word to make a personal connection that helps them to remember that word and its correct spelling.


5 Reasons Why You Shouldn’t Buy Ultimate Spelling Software

Categories: About Spelling, Tips and Tricks |

We live and breathe digital. We communicate online. We work online.  We learn and socialize online. That’s why good spelling is crucial, now more than ever. But if you disagree, here are five reasons why you won’t enjoy using Ultimate Spelling.
You don’t like easy, step-by-step guidance

Forget everything you ever knew about learning to spell well. It’s no longer dull. It’s no longer repetitive. Welcome the new era of spelling, where learning to spell correctly is possible through interactive activities and fun games. An era where you get real support by spelling experts and video tutorials to help you really master spelling.

But if you don’t like being shown how to use scientifically designed exercises to learn spelling easily, then you won’t like the Ultimate Spelling system.

You’re tired of interactive, fun games

Fun games, quizzes and customized spelling games with your own custom lists make learning to spell a million times more fun. Word Search, Super Scrambler and Save Stick Man are among the most popular Ultimate Spelling games you can play and get addicted to. Why spend time studying boring, bottomless word lists when you practice your orthography skills with fun games and interactive activities?

On the other hand, if you hate having fun while you learn, you definitely won’t like the Ultimate Spelling activities and addictive games.
You aren’t interested in how much progress you’re making

Track your progress from Day 1 to Day 128 with Ultimate Spelling’s advanced monitoring technology. Get detailed reports on the activities, study time and insights of the words mastered and your spelling success.  The overview of your spelling activity gives you a sense of accomplishment and satisfaction and feeds your drive to master even more words.

But if you don’t really care how well you’re doing, or how well you spell, then you won’t get excited by Ultimate Spelling’s informative charts and graphs.

You don’t believe in research results or scientific studies

Every activity on Ultimate Spelling is backed by research done by esteemed scientists and educators around the world, and developed by spelling experts into a program that helps ensure you make the best possible progress in the least amount of time. The activities are designed on the learning principles of deep processing, operant conditioning, and reward structures, and make learning happen in a fun, interactive environment.

However, if you’re one of those people who doesn’t trust accredited scientific institutions, then you’re not going to believe how quickly these same principles will work in making you a better speller.

You’re not into social engagement

Sharing your success is half the fun of learning to spell. That’s why Ultimate Spelling has added the coveted feature of social sharing to its already interactive system. Now you can share your every spelling milestone with friends and family, further increasing your motivation to study harder and accomplish more!

On the other hand, if you don’t use any social media and prefer to keep to yourself, then this aspect of Ultimate Spelling isn’t for you.

In fact, if you feel your spelling is fine the way it is, Ultimate Spelling is not for you. But if you want to write better, and eliminate errors from your professional documents and personal communication, then it’s time to get Ultimate Spelling and watch your writing transform!

There’s really no excuse not to improve your spelling with Ultimate Spelling. It’s fun, it’s fast. and it works. Whether you believe it or not.

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